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Beverage company Charlie’s recently changed its name to The Better Drinks Company and to reflect this exciting chapter in its life, our client wanted to give their new offices in Parnell a fresh facelift that was bold, fun and mischievous. Located in the Axis building (a former chocolate factory), the offices already had a New York loft style, with concrete walls, steel window joinery, high stud ceilings and timber floors. We wanted to work with these heritage features but add a youthful dimension.

We decided to develop a space that was New-York loft-meets-urban-orchard, injected with a touch of playfulness throughout. We wanted to create a bit of fun in the boardroom, so we added a slide and an arcade game to ensure things never get too serious. An unassuming wooden counter pulls back to reveal a pool table and there’s also a basketball area to shoot some hoops. To encourage innovation and collaboration between staff, we used wooden pallets throughout the space to separate workspaces – it also meant that we were able to create dynamic areas that were flexible for future growth. We built semi-open breakout zones with plush interiors to aid creativity when it came to team pow-wows.

The Better Drinks Company needed a fit-out that reflected that Charlie’s has grown up as a company but that it’s still a teenager at heart. We made references to their origins by utilising pallets and crates throughout the design, teaming this up with modern, open spaces that included breakout zones. Our brief was to create an inspiring space that encouraged innovation, fun and collaboration between team members and the final design really achieved this.

ClientCharliesLocationParnell, AucklandYear2013Size500 m2Staff25ServicesStakeholder Meetings & Consultation • Briefing Workshops • Site Feasibility • Space Planning • Concept Design • Developed Design • Hard Fit-Out Co-Ordination • Soft Fit-Out Co-Ordination • Tender Review & Analysis • Building Consent Management • Detailed Drawings & Documentation • Project Management • Furniture Solutions • Graphic DesignContractorPractecAwardsBest Awards - Office and Workplace Environment - Bronze

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