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The Molenberg team approached Pop Up Now by Spaceworks, as they needed the services of a one stop shop for all things pop up to pull together this project. Key to success for this brand activation was location and part of Pop Up Now’s brief was to find a key site in the heart of Auckland city with lots of foot traffic from diverse demographics. Once this prime site was identified, Pop Up Now negotiated the terms and lease and then it was time for the fun stuff – designing the fit out!

Molenberg is a long time kiwi favourite and some something of a kiwi classic. Our brief was for the shop fit out to have a real kiwi aesthetic using honest materials in surprising ways. The design also had to reflect the fresh and vibrant flavours of the sandwiches. The interior is modern with a fresh, light and inviting vibe. Rough sawn timber was used to create a timber feature wall to surround the champion of the space – a custom clad display fridge for all the delicious sandwich varieties. Wire mesh was used on another wall to create interest and provide a place to hang promotional posters. Probably our favourite element is the front counter, routed timber was used to create the look of tiling in bold blue and white stripes.

To add freshness and a great scent, a custom designed planter box creeps up the stairs filled with fresh herbs and flowers. The end result is a stylish yet uncontrived sandwich shop that provides a haven for Aucklanders to escape during their lunch break and enjoy a gourmet sandwich on good old Molenberg bread!

ClientMolenberg & Special GroupLocationAuckland CBDYear2016Size40 m2ServicesBriefing Workshops • Site Feasibility • Space Planning • Concept Design • Developed Design • Hard Fit-Out Co-Ordination • Soft Fit-Out Co-Ordination • Tender Review & Analysis • Detailed Drawings & Documentation • Project Management • Furniture SolutionsAwardsRed Awards - Brand Implementation Excellence

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