Spark has been on a significant agenda of transition and transformation over the past few years and we knew the stores had to deliver on the constantly evolving digital future and had to inspire their expanding target market to connect, share and engage in-store. We were tasked with bringing both the tangible and intangible products to life and inspire and engage existing and future customers through clever design and bring a totally new retail experience to New Zealand.

Every square metre of the retail space needed to be fastidiously considered to guarantee an incredible customer experience. The Spark stores had to showcase solutions for shoppers, rather than simply being a room housing product. This was achieved by taking the product off the walls, cross-merchandising and displaying product alongside accessories which in-turns creates a story for the shopper rather than racking and stacking merchandise.

The new look Spark stores have hospitality zones where customers will be offered free Spark branded water, virtual queuing to allow customers to shop the store, a lockable ‘charge your phone’ cabinet and with mobile payments and a range of self-service payment facilities will be available soon. Other design features are the banquets and café-esk tables for a more casual, consultative sales process. Live accessories such as headphones and Fit-Bits encouraging customers to stay and play, and active waterproof phones dropped in a fish tank.

ClientSparkLocationNationwideYear2015 - OngoingStores30+Size100 - 150 m2ServicesStakeholder Meetings & Consultation • Briefing Workshops • Site Feasibility • Space Planning • Concept Design • Developed Design • Hard Fit-Out Co-Ordination • Tender Review & Analysis • Building Consent Management • Detailed Drawings & DocumentationContractorFormat, Dimension Shopfitters & Datum ProjectsAwardsBest Awards 2015 – Retail Environments – Bronze Award, Red Awards 2015 – Division Award & Home + Electronics Group Award