New Zealand is seeing more and more pop-up shops popping up around the place and it’s easy to understand why: they’re a win/win situation for retailers and landlords in an otherwise tricky situation.
A pop-up shop is basically when a retailer takes a short-term lease in an otherwise empty building – here today, gone in either weeks or a few short months. Pop-up shops most commonly appear in stand-alone locations but you can also have a shop inside a shop.
Pop-ups are a brilliant way to test whether a certain area or location will work for your brand before you go locking into a long-term lease. Think of it as a try-before-you-buy. For a landlord, it’s a good way to shrink losses from having untenanted spaces, as well as showing prospective buyers what the shop could look like tenanted.
Pop-ups are a brilliant way to test whether a certain area or location will work for your brand, before you go locking into a long-term lease. Think of it as a try-before-you-buy.
But of course, it’s not as simple as moving into a new space overnight and opening for business the next day. Your time there may be temporary, but you still want to make it count. That’s where Spaceworks can help.
Things you need to consider with a pop-up store:
/ It has to engage customers in order to get the kind of interaction that results in sales, return custom and loyalty
/ You’ll possibly need a reliable tradesperson or two to get you going, from electricians and painters to builders and plumbers. Don’t worry – we know people…
/ In temporary spaces, you can go to town when it comes to unique and fun lighting, display furniture, fitting rooms and fixtures
/ We have strong expertise in all of these. Whether it’s taking advantage of vacant commercial real estate or re-purposing a truck or shipping container, we can design a pop-up shop that makes a statement and also works.